BASKETBALL BRANDING & CAMPAIGN CONCEPT

Hoop Union
Concept Brand — 2025

The Brief: Develop a brand identity and supporting assets for Hoop Union, a basketball club for people who grew up on street courts. The brand should capture respect for the game, pride in where you come from, and a sense of community.

(VIA @DESIGNERBRIEFS)

MY TAKE

I approached this brief as if Hoop Union were launching a basketball tournament, crafting an identity that seamlessly blends basketball culture with fashion. The goal was to create apparel that feels at home both on and off the court, while motion and video assets were designed for maximum engagement and shareability across social media.

SHOP HOOP UNION

SOCIAL POSTS

PROMO VIDEO